Starting from (notice the wildcards before and after "some text")

find . -type f -name '*some text*'

how can one exclude/ignore all hidden files and directories?

I've already been googling for far too long, came across some -prune and ! (exclamation mark) parameters, but no fitting (and parsimonious) example which just worked.

Piping | to grep would be an option and I'd also welcome examples of that; but primarily I'm interested in a brief one-liner (or a couple of stand-alone one-liners, illustrating different ways of achieving the same command-line goal) just using find.

ps: Find files in linux and exclude specific directories seems closely related, but a) is not accepted yet and b) is related-but-different-and-distinct, but c) may provide inspiration and help pinpoint the confusion!

Edit

find . ( ! -regex '.*/..*' ) -type f -name "whatever", works. The regex looks for "anything, then a slash, then a dot, then anything" (i.e. all hidden files and folders including their subfolders), and the "!" negates the regex.