I am unable to find any advice how to install either Chrome or Chromium 32 bit on Ubuntu 64 bit 12.10. I installed ia32-libs, downloaded Chrome install package google-chrome-stable_current_i386.deb and tried to install with command:

dpkg -i --force-architecture google-chrome-stable_current_i386.deb

...but it failed with errors:

# dpkg -i --force-architecture /home/stepank/Downloads/google-chrome-stable_current_i386.deb

Selecting previously unselected package google-chrome-stable.

(Reading database ... 253612 files and directories currently installed.)

Unpacking google-chrome-stable (from .../google-chrome-stable_current_i386.deb) ...

dpkg: dependency problems prevent configuration of google-chrome-stable:

 google-chrome-stable depends on libgconf2-4 (>= 2.27.0).

 google-chrome-stable depends on libnss3-1d (>= 3.12.3).

 google-chrome-stable depends on xdg-utils (>= 1.0.2).



dpkg: error processing google-chrome-stable (--install):

 dependency problems - leaving unconfigured

Processing triggers for desktop-file-utils ...

Processing triggers for man-db ...

Errors were encountered while processing:

 google-chrome-stable

Any advice would be helpful.

Edit: I forgot to mention guide I was using: https://superuser.com/questions/346775/errors-on-attempting-to-install-32-bit-chrome-in-64-bit-ubuntu

Edit 2: I lost my reason to install 32 bit version - memory consumption will sadly be the same. See Alvar's answer bellow.