I wish to configure vsftpd in 11.10 so that when a user connects he is shown or redirected to a specific folder. The name of the folder is not related to the user or home folder. It is related to a folder in /var/www. For example:

If user cyrex logs in ftp he is redirected to /var/www/gamers or at least shown a gamers folder inside his home folder that redirects to /var/gamers.
If user camelot logs in ftp he is redirected to /var/www/food or at least shown a food folder inside his home folder that redirects to /var/food.
...

The thing he should not leave his home folder and can only access folders inside his home folder that are redirected to other parts like the /var/www/FOLDERS.

UPDATE: In one way of configuration the user should see his home folder and also a folder that redirects him to /var/www/UserFolder. In another way of configuring VSFTPD the user should just be redirected to /var/www/UserFolder without even seeing his home folder, just the var/www specific to him. Can both methods be shown in one answer so I can test both to see which one is better.

What is the easier way to do this.